Collection: SU:M37

su:m37° is a prestigious Korean luxury skincare brand by LG H&H, renowned for its slow fermentation technology that unlocks the full potency of natural ingredients. From the cult-loved LosecSumma Elixir Serum, Cream, and Eye Cream to Fermentalift Defining Serum, Boosting Toner, and Rejuvenating Eye Cream, Micro-Active Repair and Brightening Ampoules, Secret Essence, and the Micro-Active Sun Serum, su:m37° delivers sophisticated, fermentation-powered K-beauty that deeply renews, brightens, and restores a visibly younger, luminous complexion.